UPDATE: Cohort 2 is sold out! Join the waitlist for Cohort 3 🚀You know you should be "doing more marketing"
You know you should be "doing more marketing"You know
you should be "doing more
marketing"You know you should be
"doing more marketing"
But if you knew exactly what to do or how to do it, your SaaS would be earning $100K/month by now.
(and it's not that you're a control freak… but you want to do your marketing yourself, because no one else really understands your product like you do).
Honestly, half the time you spend on "marketing" is just staring at your ideas list or scrolling Twitter/Bluesky (what's Levels up to?), agonizing over what to do.
You need to get out of your own way and just DO MORE MARKETING STUFF.
Imagine how great your SaaS would be doing if you just worked on marketing for 90 minutes a day!
You could:
- Reach more right-fit prospects using tools or methods that seem out of reach right now, like (shudder) LinkedIn posts and DMs
- Identify the channels that work best for your SaaS, and drop the others
- Improve your website and landing page copy to boost your signup rates
- Do more customer outreach (*cough* churn reduction *cough*)
- Gain the confidence and perspective you need to keep marketing, even if you stop coming to the Gym
Join SaaS Marketing Gymto make meaningful progress on your marketing.
SaaS Marketing Gym is high-level SaaS marketing expertise on tap. It's a simple idea with profound impact: an intimate daily Zoom call with up to 8 SaaS founders like you who want to get more — and better — results from their marketing efforts.
"Is this a mastermind?"
No. Because you already have plenty of masterminds and communities.
You have a different product, target market, and different challenges and goals than the founder next to you. This isn't a one-size-fits-all scenario where you feel pressured to give more than you get.
SaaS Marketing Gym is more like coworking than masterminding.
Flexible Participation
You won't be spending more time that you don't have to help other founders (unless you want to). After two full cohorts, we've discovered that Gym members are pretty generous with their time and advice.
Personalized Guidance
You'll be getting guidance from us one at a time, in front of each other, and then digging into the work. Check in with us, get the help you need, and then mute yourself and go back to work.
Real Problem Solving
Bring your marketing challenges to Zoom, and we'll solve them together. OR send your marketing person to the Gym, and we'll guide and support their work.
Structured Support
Totally lost, or not doing any marketing at all right now? We'll build your simple 1-month marketing calendar (complete with daily checkboxes — hello, dopamine!) during your first week with us.
Our promise: You'll make progress and see results.
So you can finally stop feeling guilty about needing to do more marketing.
"I've shipped more this past month than I have in a long time - two content offers and a new onboarding sequence. Plus, I feel motivated to continue on socials."
"I've done more work on this company since starting SaaS Marketing Gym than I have since I acquired the company in 2022. I love everything."
"I had a really good call with Colleen where I brain-dumped all of my marketing ideas. She helped me structure them and identify quick wins. Got the big priority out the door within days."
As a solo founder I need marketing to grow my business, but I tackled marketing like code, and worried about every detail and edge case. I was stalled. The Saas Marketing Gym has given me wings, and I now feel free to be myself & make progress.
What you get
SaaS Marketing Gym is simple and effective. Get hands-on help from two marketing experts, plus a custom marketing plan tailored to your growth goals, plus daily accountability. We ask that you commit to the Gym for 1 quarter at a time (AKA 3 months) — because although you might well see big gains immediately, deeper improvements come over time.
Quarterly One-on-One Call
Each quarter, we'll schedule an hour-long deep dive into your business. We use those insights to create or update your custom marketing plan for the quarter.
(Almost) Daily Sessions
Mon, Tue, Wed, Fri from 11AM-12:30PM Central. Join whenever you can.
Small Group Vibes
Limited to just 8 founders so everyone gets maximum attention and results.
Expert Guidance
Get personalized advice and actionable strategies in real-time.
Templates & Resources
If you wanted to reinvent the wheel, you wouldn't have built a SaaS… right? That's why SMG comes with our library of proven marketing templates and outreach scripts.
Monthly Marketing Plan
Every month, we update your marketing plan based on your progress and goals.
Accountability & Support
Stay on track with daily check-ins and support from experts and peers.
Slack Community
Connect with other founders, share your wins, boost each other's work, and learn from your swolemates.
Meet your coaches
Colleen
🛠️ Likes to build things
Advisory Strengths:
- Tools + tech knowhow, including LinkedIn Sales Navigator
- Consistency and accountability, AKA helping you get out of your own way
- Living that ✨technical founder lyfe✨
- Bringing clarity and focus to the 10 million to-dos on your plate
Lianna
✍️ Likes to write things
Advisory Strengths:
- Conversion copywriting for bootstrapped SaaS (especially "boring" or technical products)
- Creative marketing strategy, including content ideas that won't make you cringe
- Identifying your unique value proposition (UVP) and helping you talk about it
- Helping you reconnect with and share the genuine awesomeness behind your ideas
Interested? Here's how to join
- Step 1: Pay us money.SaaS Marketing Gym is $1,800/month. This includes an hour-long call with Colleen and Lianna to go in depth on your business needs and plan your quarterly marketing strategy.
Interested, but not sure? Email saasmarketinggym@gmail.com to book a quick n' friendly Q&A call.
- Step 2: Schedule your 1-on-1 meetingMeet with Colleen and Lianna to build your entirely doable, custom-to-you quarterly marketing plan. After this call we'll build you a daily marketing task list.
- Step 3: Come to the daily ZoomsCome to as many of our daily Zooms as you want. Calls take place Mondays, Tuesdays, Wednesdays, and Fridays, from 11AM-12:30PM Central.Convert to your time zone here
- Step 4: Get shit done.Put your marketing plan into action with our support and guidance. Do the reps. Enjoy the results.
Balking at the price?
Think of it like this: Each of us charges a minimum of $300/hour for one-on-one consulting.
Here, we'll do the math for you:
At $600/hour (for both of us), x 6 hours/week, x 4 weeks/month, it'd be at least $14,000 a month to have us both on your team. So this is a freakin' steal.
Plus, if it turns out that SaaS Marketing Gym is a smash hit (cue Shakira, confetti, champagne), prices will probably go up — but your original monthly rate will stay locked in.
Ready to finally feel good about your marketing?
Questions? Answers.
Cool. That's exactly what this is. We have SO MANY useful marketing tools, templates, and processes available for you — if you want them. But we're leaving this intentionally open-ended so YOU, the founder, can tell us what you need. And then we can do it together on Zoom.
We tell you what to do, and we help you do it on our daily "gym time" calls. Want to workshop the wording on your next batch of cold LinkedIn DMs? Bring it to Zoom. Not sure how to build your outreach list? Bring it! Want to improve the conversion rate of your free-trial-to-paid emails? We got you. Brainstorming interesting new content offers? We'll help!
Nope! Show up as often or as little as you'd like. Pop in when you can (no need to be on time). We'll work with founders live on the calls in the order you arrive, and we won't hold it against you if you have to hop off early.
SaaS Marketing Gym is your customized monthly marketing plan, PLUS a supportive container to actually do the occasionally boring, ugly work that brings in revenue.
We sure can, champ.
Email us at saasmarketinggym@gmail.com! We'll answer your Qs, and probably publish your question/answer here if it's applicable to everyone.